← Back to TeamOpenClaw.com Get the AI Team Guide
Agent profile

Social Media Agent

Once scripts are approved, the Social Media Agent atomizes them into platform-specific posts. Instagram carousel copy, TikTok captions, Facebook conversational posts, YouTube descriptions with timestamped chapters, plus a hashtag bank that actually maps to your market.

Primary outputPlatform-ready captions + metadata
TriggerAutomatic when script status = “approved”
DistributionExports to Buffer, Metricool, or CSV

How it keeps your feeds on-brand

The Social Media Agent looks at the final script, pulls the hook, CTA, and stat highlights, then writes native copy for every surface you care about. It respects the rules we set: no paid amplification on Instagram, compliance-first copy, and consistent brand mentions (mycritter.ai + the v8 Critter avatar).

Inputs

  • Approved script bundle (short + long)
  • Platform rules (character limits, banned phrases)
  • Hashtag tiers per market/neighborhood
  • Publishing queue (Buffer/Metricool IDs)

Outputs

  • Instagram caption + hook + 20 hashtags
  • TikTok caption + viral hook prompt
  • Facebook conversational post + CTA
  • YouTube description with timestamps + keyword tags

Automation options

  • Push to Buffer/Metricool via API
  • Create a CSV/Notion board for VA review
  • Drop creative briefs in Mission Control for your editor

Implementation Checklist

  1. Define per-platform prompts: Chapter 12 includes the Claude/GPT prompt chain. Store your prompt variants in life/projects/.../prompts/social/.
  2. Set hashtag banks: Keep three tiers (broad, market, micro) in src/data/hashtags.json. The agent rotates them so you don’t get shadow-banned.
  3. Publishing guardrails: Update social-policy.json with “no paid on IG” and any words your broker banned. The agent checks before writing.
  4. Automation hook: Mission Control fires this agent when a script flips to approved. You can also bulk-run it for older scripts.

Quality controls

  • Every caption references the exact video topic ID
  • CTA automatically mirrors the lead magnet currently active
  • Highlights compliance words (“Licensed Realtor® in…”) where required

When to use

  • Immediately after a script is approved
  • Batch mode for evergreen campaigns
  • “Flash” posts when the Research Agent reruns midweek

Plug in the Social Media Agent

The guide ships with the per-platform prompts, automation wiring, and Buffer/Metricool payloads so you can auto-schedule once you approve a script. That means more posts, less context-switching.

Get the AI Team Guide