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Agent profile

Lead Generation Agent

When you need a fresh lead magnet, landing page, or ad set, the Lead Generation Agent assembles everything you need in one pass—offer framing, hero copy, bullets, form fields, and compliance language. It keeps the tone inside your brand guidelines while making sure every CTA ties back to the campaign you’re running this week.

Primary outputLead magnet + landing page copy bundle
TriggerManual (launch) or scheduled (monthly)
Hand-offWebflow/ClickFunnels/Zapier implementation

What the Lead Gen Agent Includes

The agent starts with the campaign brief (audience, offer, distribution) and spits out every asset you need to launch: a one-page lead magnet outline, long-form landing page copy, short-form variant, and a swipe file of DM/email scripts that match the CTA. Everything ships in Markdown/HTML blocks so you can paste straight into your builder.

Inputs

  • Campaign brief (audience, pain, promise, offer)
  • Past winning headlines (optional)
  • Compliance rules (e.g., no rate talk, fair housing)
  • Design notes (hero image, form fields, testimonials)

Outputs

  • Lead magnet outline (sections, talking points)
  • Landing page copy (hero, proof, objection handling)
  • Ad/DM/email swipe copy to drive traffic
  • Implementation checklist for your automation stack

Pipelines supported

  • Instant home value / seller audit
  • Buyer webinar or workshop funnels
  • ISA follow-up scripts & DM nurtures

Implementation Checklist

  1. Create the campaign brief template: Use the worksheet in Chapter 9 and store it under mission-control/src/data/campaigns/<slug>.json.
  2. Connect fulfillment: Add the destination systems (Webflow, ClickFunnels, HighLevel, Zapier) so the agent can output native snippets (HTML, SMS, DM).
  3. Compliance layer: Load your brokerage/legal statements once. The agent appends them to every deliverable so nothing goes live without the right disclosures.
  4. Approval/launch: After you approve copy, Mission Control pings the automation agent (or human) to deploy the assets. Status updates show up on the Launch board.

Pro tips

  • Pair the agent with Felix AI playbooks for nurture maps
  • Keep a swipe file of high performers; pass it in as few-shot examples
  • Use campaign tags (e.g., open-house, webinar) for reporting

Guardrails

  • Auto checks for banned phrasing (HUD, broker policies)
  • Skips paid placements on Instagram (per current rules)
  • Logs every output with source campaign + timestamp

Deploy the Lead Generation Agent

Chapter 9 of the guide includes the Claude/GPT prompt, campaign brief template, compliance guardrails, and automation diagrams so this agent can build magnets on demand. No more starting from scratch every time you need a new funnel.

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