← Back to TeamOpenClaw.com Get the AI Team Guide

Agent profile

Content Strategy Agent

Once the Research Agent ships its numbers, the Content Strategy Agent turns raw data into a revenue-focused publishing plan. It builds a five-topic calendar every week, matches each idea to the right platform, and hands your human team a clean queue of hooks, angles, and CTAs that already reflect what’s happening in your market.

Primary output5-topic weekly content calendar (JSON + summary)
TriggerMonday 6:15 AM (after Research)
Human effort10-minute review + priority tags

How the Content Strategy Agent Works

The agent ingests the latest market report, identifies the storylines that matter (inventory squeezes, relocation surges, price bands, builder incentives), and maps those to the platforms where your buyers hang out. The output is both machine-friendly (JSON for the Script Agent) and human-friendly (a briefing you can forward to your ISA or videographer).

Inputs

  • Research Agent JSON report
  • Your brand style guide + compliance guardrails
  • List of active funnels (webinars, listings, offers)
  • Priority personas or farm areas for the week

Outputs

  • 5 topics with headline, hook, platform, content type
  • Suggested CTA + offer tie-in for each idea
  • Short briefing note (“why we’re publishing this now”)
  • Task file saved to /strategy/calendar/2026-03-XX.json

Passes to

  • Script Writing Agent (topics feed scripts)
  • Social Media Agent (platform + angle)
  • Lead Generation Agent (hot offers + CTAs)

Implementation Checklist

  1. Define the schema: Use the prompt in Chapter 6 and lock in the JSON keys (topic, platform, hook, cta, angle).
  2. Feed the context: Add your current campaigns, compliance notes, and “do not mention” topics in mission-control/src/data/content-context.json.
  3. Schedule after Research: Use openclaw cron add --command "node agents/content-strategy.js" --after research-agent so it only fires when fresh data is ready.
  4. Route approvals: Mission Control automatically flags each topic as ready, needs human, or hold. Update statuses before lunch so the downstream agents know what to build.

Publishing cadence

  • Weekly evergreen plan (5 core topics)
  • “Flash” rerun anytime market events break
  • Monthly theme doc for your ISA/TC team

Quality controls

  • Each topic links to the underlying stat in the Research JSON
  • Compliance keywords checked before status flips to ready
  • Auto-skip any platform you’ve paused in Mission Control

Install the Content Strategy Agent

Chapter 6 of the guide walks you through the exact prompt, JSON schema, and cron wiring so this agent always follows the Research Agent—and never invents data. Grab the guide, drop in your context, and your weekly content calendar will write itself.

Get the AI Team Guide